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buy custom New Technology essay Human life has been influenced to varying lengths by the utilization of new technology. The application of comprehension to the sensible intends of human existence in order to improve the pre-existing conditions is known as new technology. The utilization of power sources, tools and procedures entail technology. The fields that are mostly related to technology include; - engineering and science. In the case of science, individuals get enlightened about their surroundings on issues such as: - matter, energy, space properties and the resultant effect of interacting with them. On the other hand, engineering caters for administration of designs, arrangements and methods of attaining the set out objectives. Since ancient times, when man used tools, technology has been employed in upgrading human life. The modern society has enlisted technology in: - medical field, government and industrial sector so as to enhance the living standards of humans. Initially, technology concentrated on machines creation, tools and structures. However, as life proceeds, technology has been used to impact on other human aspects, thereby effecting a huge turn-over. For the sake of life enhancement, technology has been employed in the microscopic field. This has enabled knowledge transfer and development of fresh materials by learning about the interactions between atoms (Faulkner Andreas, pg 301). Exemplified by microelectronics and silicon chips, the venture into technological advancements is far from over. Benefits associated with technology include: - a heightened amount of profits, minimal cost in production since automated equipments replace personnel needed for labor, improved communication by use of mobiles, computers and e-mails, which ensures instant information delivery and fair competition as it allows the minimization of costs while upholding the quality of products. Nonetheless, technology has its setbacks which are: -the cost of maintenance may be high since it should be checked oftenly to ensure efficiency, difficulties in the integration and management of the technology, pollution of environment by created machines and unnecessary expenses on some technologies, which end up hurting the human race, such as production of weapons. With regard to technology, the advancements in this field have boosted the lifestyles of humans. Nevertheless, technology has also affected the human environment and life pessimistically. The pros and cons of technology have to be carefully considered in order to make an informed decision on whether to use or not use technology. On the brighter side of life, technology has made an incredible impact on human life and thus it should be advanced to realize the maximum potential success of the human race. Buy custom New Technology essay

How To Perfect Social Listening With Joei Chan From Mention

How To Perfect Social Listening With Joei Chan From Mention Your customers use social media to talk about your industry, competitors, and brand. They provide valuable information that you can use to generate content ideas, understand why they go elsewhere, and prevent PR disasters. That’s why social listening is so important. Today, we’re talking to Joei Chan content marketing manager from Mention. She shares some examples, tips, and advice that will help you capitalize on social listening opportunities. Some of the highlights of the show include: Mention is a Web and social media listening tool for brands to track online conversations and listen to key topics and strategies for brand development. Joei leads content marketing partnerships to generate demands and leads for the sales and marketing team. Social listening is monitoring online conversations to understand what customers are saying and collect feedback about your brand and industry. Part of social listening involves understanding keywords and topics that your audience is talking about. Tracking when your company name or brand is mentioned. Also, track content marketing for keywords used in your industry. Identify keywords and topics that focus on your goals. Social listening is important for marketers to understand and care about because they need to know their target audience. Is what you have in mind when it comes to your audience, reality? Is your perception accurate? Social listening also helps you track campaign effectiveness. How far is the reach? Brand sentiment? Social listening can be used to improve campaigns and content by understanding what platforms your customers are using and what kind of content interests them. Also, utilize content directly from your customers to generate engagement. There are a lot of opportunities that you can discover by listening to what your customers are saying, and then tailor your content based on those conversations. User-Generated Content: For example, you can tie into users who like to show off your product after using it by asking them to use a specific hashtag or encourage them to generate specific types of content. It is a team effort between you and the customers. You can highlight and leverage user-generated content in various ways to promote your brand. Share entertaining and humorous content, even if it is your own expense and you need to welcome humility. Every brand messes up once in awhile. Embrace your failures and be authentic about it. Use social listening to find and build your audience. Understand your audience and give them content that interests and engages them. Listen and react to them in real-time. Competitive Analysis and Monitoring: Gather information on your competition. Your brand and products are never alone and always compared with others. What are your competitors doing that you can learn from? Inbound Marketing and Social Listening: Attract people to your brand through brand awareness and brand perception. What works in your favor? Your social media presence/reputation and positive reviews. If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Joei: â€Å"I get to talk to a lot of other awesome marketersand work with a ton of different, great marketing companies and learn from them.† â€Å"Social listening is monitoring online conversations to understand what customers are saying about your brand and your industry.† â€Å"The only thing that defines your brand is what people think, what people are saying. This is why social listening is critical for marketers.† â€Å"There are a lot of opportunities that you can discover by listening closely to what your customers are saying.†